Telling stories is something we all do naturally. How was your day? We tell a story. What did you get up to on holiday? We tell a story. When faced with a more formal scenario – a speech, presentation or pitch – many people forget their natural talents, and hide behind PowerPoint slides or facts. Lots and lots of facts.
The principal reason why people don’t buy what a person or company is selling, or don’t believe what a speaker is saying, consciously or unconsciously, is a lack of trust. The best way to win trust and gain confidence is by allowing the audience to know you and what you are about. And the best way you can do that is through story.
In one of the most widely watched TED talks ever, Simon Sinek makes a compelling case for why a brand such as Apple has been so successful: they recognise that customers don’t buy what you do; they buy why you do it. In other words it’s not so much the product, project, company, or brand but the story attached to them.
A study at the Stanford Graduate School of Business found that stories are up to 22 times more memorable than facts and figures alone.
We help you identify the stories that your audience will react to and remember.
To find out how you might benefit from our storytelling workshops or 1-1 storytelling coaching, please get in touch.
I can’t speak highly enough of how brilliant Robin is at getting to the essence of what makes a story compelling and allowing you to express it in your own authentic way.
Jojo and Robin created a very supportive and trusting environment. The progress from the first exercise to the final storytelling was remarkable and I think we all came away with a great sense of achievement and new found confidence, huge admiration for our colleagues, and fired up to think a lot more about how we incorporate what we’ve learned into our daily work. Without a doubt one of the best training sessions I’ve done in a work environment and I would highly recommend it to anyone.
Although I am an experienced speaker, I learnt a great deal from my time with Robin. Especially how to structure my talk and to speak without PowerPoint.